Hito.
Mountain guides

Branding

Hito is a total branding project for a Spanish mountain guides group. Naming, corporative identity and stationery were designed for them.

Mountain guides serve as reference point and guide in a trip for those who want to live an adventure. This logotype tries to represent that in a synthetic and abstract way by the form of milestones which point to the correct way in mountain routes through its vertical form and its fragile but perfect balance.

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